The collection includes 28 new items, including 12 shoes and 16 other apparel items for men and women across the Nike and Jordans brand. The products incorporate a black-and-white palette and three different patterns.
Black athletes have been central to the marketing of Nike products for decades. And the company has forked out top dollar to secure NBA stars to endorse their products. Nike brought in $300 million from sales of James’ sneakers in 2012, according to Forbes. READ MORE.