McDonald’s ad campaign banks on a new payment method: love

2/2/2015

During the Super Bowl, McDonald’s introduced the next step of its “Choose Lovin’” campaign. The fast-food chain will be selecting 100 customers per store and giving them the opportunity to pay for their meal with acts of love.

From Feb. 2 to Feb. 14, between the hours of 6 a.m. and 6 p.m., an estimated 1 million randomly selected McDonalds customers can opt to pay for their meal by doing such things as calling their mom to tell her they love her, doing a little dance, or hugging a family member to spread the lovin’.

The commercial featured this form of currency with a montage of pleasantly surprised McDonalds customers “choosing love,” encouraging employees and applauding bystanders.  It sent the message that McDonalds appreciates community and family. READ MORE.

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