What’s behind the #ImNoAngel beauty campaign?

Lane Bryant, a women’s clothing company specializing in sizes 14 to 28, launched the #ImNoAngel campaign for its lingerie line Cacique Monday. “I’m No Angel” is part of a global shift that’s redefining beauty and attractiveness and directly challenging the impossible stereotype of an emaciated, photo-shopped model.

In an age, too, where marketing surveys show that authenticity is a value cherished by both millennials and baby boomers, this is seen as a smart business move.

The black-and-white photos show industry models Ashley Graham, Marquita Pring, Candice Huffine, Victoria Lee, Justine Legault, and Elly Mayday clothed in Cacique lingerie and confidently defying society’s limited standards of beauty. The photos were taken by photographer Cass Bird and will be featured in a series of TV commercials and advertisements for the brand’s spring campaign. READ MORE.