Why did DirecTV pull its Rob Lowe commercials?

Rob Lowe will no longer be playing his own inferior alter-egos, as DirecTV is canceling its advertising campaign featuring the actor after being accused of false advertising. The ads feature an eternally youthful and pristinely dressed Lowe, who has DirecTV, and his unappealing counterparts “super creepy” Rob Lowe, “painfully awkward” Rob Lowe, and “peaked in high school” Rob Lowe, who all have cable. 

After receiving complaints about the accuracy of claims made in the DirecTV ads from competitor Comcast, the National Advertising Division, which is part of the Council of Better Business Bureaus and fact checks advertisements, decided that the commercials were misleading.

Among the NAD’s suggestions was that the company discontinue the catchphrase “Don’t be like this me. Get rid of cable and upgrade to DirecTV” because it “conveyed a comparative and unsupported superiority message.” READ MORE.

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