Why YouTube is making feature films with its biggest stars

Long known for being a repository of shaky home videos, YouTube is looking to start featuring more sophisticated content. In order to do so, the video-sharing website is partnering with, and investing in, several of its top creators to produce original series and even feature films before the end of the year.

“At YouTube, we have a core belief: we only succeed if our creators do,” the company said on its blog Tuesday. “We decided to take an even bolder step to invest in ambitious projects from our top creators.”

While producing original series are not a great departure for YouTube, feature films are unexplored territory. The films will be made in conjunction with Awesomeness TV, a multi-channel network targeting teen and young adults. Although the content of the films is unknown, they will be driven by YouTube stars and premiere on YouTube.com before being marketed elsewhere. READ MORE.