Why Bud Light’s advertising blunder is a big deal

While controversial advertising is nothing new, Bud Light’s recent marketing slogan in its “Up For Whatever” campaign sounds like something out of the “Mad Men” era.

A new Bud Light label claims the drink is “the perfect beer for removing ‘no’ from your vocabulary for the night.” When bottles sporting this slogan were introduced to the public, people were quick to draw connections to date rape and sexual assault, a connection made more troubling by the relationship between alcohol and sexual violence.

Many took to Twitter to express their anger at the implications of the marketing campaign and disbelief that brewer Anheuser-Busch didn’t pick up on the dark undertones. READ MORE.

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