Prince’s Baltimore ‘Rally 4 Peace’: Do benefit concerts work?

Prince, known for his surprise concerts, announced that he will be holding a benefit concert in Baltimore to honor Freddie Gray, a Baltimore man who died while in police custody in April, with an undisclosed portion of the proceeds pledged to charities that support Baltimore youth.

The “Rally 4 Peace” concert will be held on May 10 with Prince’s band 3rdEyeGirl at the Royal Farms Arena in Baltimore.

“In a spirit of healing, the event is meant to be a catalyst for pause and reflection following the outpouring of violence that has gripped Baltimore and areas throughout the US,” according to a statement released by LiveNation, the concert promoter. “As a symbolic message of our shared humanity and love for one another, attendees are invited to wear something gray in tribute to all those recently lost in the violence.” READ MORE.