If you have ever thought “music these days just isn’t as good as it used to be,” you may be caught in what a new study calls the “Coolness Spiral of Death.”
Americans typically stop keeping up with new music at the age of 33, according to research based on Spotify audience data.
Teenage listeners tend to tune in nearly exclusively to popular music and proceed to listen to steadily less popular music as they approach their 20s. This makes sense as many kids start their musical education with top 40 songs and branch out as their tastes develop. By their early 30s, most people listen to music that either never was mainstream or has fallen in popularity since they first heard it. READ MORE.