Google to add ‘buy’ buttons to some search results

In a move that could challenge the commercial giants Amazon and eBay, Google will be including a ‘buy’ button alongside some of its mobile search results, the Wall Street Journal reports.

Unlike the paid ads that appear in Google’s search results, clicking on the buy button will not bring shoppers to a retailers website to complete the purchase. Instead it will take them to a Google page where they can customize their orders and shipping preferences. The products will still be sold by the retailers, however.

And unlike Amazon and eBay, Google does not plan to take a cut from the sale price of the product. Instead retailers will pay the search giant via the advertising system it already has in place. READ MORE.