Ice cream museum is the latest flavor in pop-up cultural events

New York City is playing host to the Museum of Ice Cream this month, a pop-up museum that celebrates America’s favorite summer treat with playground-like interactive exhibits, art and, of course, ice cream samples, as museums experiment with innovative approaches to bring more guests indoors.

The Museum, which runs throughout the month of August, was designed and curated by co-founders Maryellis Bunn and Manish Vora. Tickets were in such popular demand that the event has already sold out, but Ms. Bunn and Mr. Vora are looking to either bring the museum to other cities or find a permanent exhibit space for it in the future.

“We’re creating this for people to really draw and embrace this idea of delight and indulgence,” Ms. Bunn told Eater. READ MORE.