Unilever acquires Seventh Generation, polishes its green image

Unilever, the world’s third largest producer of consumer goods, is burnishing its green image.

The British-Dutch company announced Monday that it bought Seventh Generation, an eco-friendly cleaning, paper, and personal care product company, for $700 million. The acquisition show the increasing importance of ethics to the consumer market and represents a shift in values toward sustainability for Unilever.

“Seventh Generation has long been a disruptor in the US marketplace, leading the industry in sustainable innovation while attracting new generations of conscious consumers,” Nitin Paranjpe, president of Unilever’s home care division, said in a statement. “This addition to Unilever’s product portfolio will help us meet rising demand for high-quality products with a purpose.” READ MORE.