Why is McDonald’s suing Florence, Italy?

McDonald’s is filing a lawsuit against the city of Florence after the historic Italian city rejected an application for a restaurant in its historic Piazza del Duomo, home to Brunelleschi’s Santa Maria del Fiore Cathedral and one of the most visited destinations in Italy.

Claiming discrimination, the fast food mega-chain is suing the city for 18 million euros (about $10 million) – the revenue the company estimates will be lost over the next 18 years. Meanwhile, the mayor of Florence, the center-left Dario Nardella, is maintaining his position that the city was within its rights to reject the proposal in the name of historic preservation.

“McDonald’s has the right to submit an application, because this is permitted under the law, but we also have the right to say no,” Mayor Nardella told the city council. Another council in charge of maintaining the city’s ancient center also rejected the proposal a month later. READ MORE.