Facebook stops advertisers from using race to target ads

Facebook has agreed to strengthen its advertising screening after allowing several racially discriminatory housing ads to run on the site. 

The social media platform came under fire in October when a ProPublica investigation revealed that the Facebook had allowed advertisers not only to target ads to certain minorities, but also to illegally exclude some groups from seeing housing ads. After talking with New York Attorney General Eric Schneiderman, members of Congress, and the US Department of Housing and Urban Development, Facebook has agreed to end all selective advertising based on race.

“We are going to turn off, actually prohibit, the use of ethnic affinity marketing for ads that we identify as offering housing, employment, and credit,” Erin Egan, Facebook’s vice president of US public policy, told USA Today. READ MORE.