Why did Twitter buy little-known start up Yes, Inc.?

Twitter recently acquired a small San Francisco startup called Yes, Inc. – gaining not just its cutting edge applications, but its personnel. Twitter will add Yes, Inc.’s chief executive officer and seven other employees to its team.

If Twitter’s hiring method was unusual, so is the hire himself.  

Yes, Inc.’s chief executive officer Keith Coleman has an impressive social media résumé. He was a longtime product manager at Alphabet Inc.’s Google, overseeing the development of products such as Gmail, Inbox, and Gchat before starting social-networking app maker Yes, Inc.  READ MORE.